Why do people read our briefing?
Politicians, diplomats and civil servants say it gives them a 30,000-foot look at the nexus, presenting them with as much information as possible to help inform policy decisions. Some follow specialist themes, others need to track the ongoing discussions in Parliament and beyond, and a number read to see how corporates are reacting to their policies.
Business leaders use it to build a cumulative understanding of the people behind the policy - what drives them, what they are focusing on, and what they may yet focus on. In some cases, this has given them an advantage when it comes to making strategic decisions. In other cases, it has shown them why they cannot afford to ignore the political discourse around China.
Our most important readers, my grandparents, like the illustrations.
Who reads our briefing?
Our readership spans Westminster to Wenzhou: MPs and Peers, Whitehall, foreign Governments, Fleet Street and FTSE100 constituents. It is free for all Parliament and Whitehall readers.
Analysis from Beijing to Britain has been featured in The Spectator, Guardian, Financial Times and Bloomberg, among other international media.
Note from the Founder
Hello,
Beijing to Britain is a briefing detailing the UK’s bilateral relationship with China. Read across 140 countries and all major continents by some 8,000 or so people and companies, we charge a flat fee for corporations, and keep it free access for Governments.
Our purpose is simple: grow the UK’s China capabilities so we can make decisions from a position of strength.
Clearly, China is not a monolithic bloc. It’s a country of over a billion people, with a Government that presents a series of fundamental risks, threats, and significant opportunities to the United Kingdom. It is one of the most complex bilaterals the Government and City have to consider. Too often discussions in both places fail to reflect that reality.
Beijing to Britain aims to inform, to explain China-related policies as they develop, to identify the different influencers who shape the policy and debate, and to outline how that debate and the decisions that it spawns might impact businesses, education and society’s view of China at large. And because the relationship is far larger than just Westminster, we dig into the latest corporate activity between the two countries, examine the movers and shakers in the City, and track the discussion around major companies in the papers and beyond.
Strong, strategic, and effective policy can only come from a clear-eyed assessment of what is before us. It must be built from a position of strength and knowledge. That same rule governs business.
Ultimately, we need to rapidly invest in and grow our China capabilities at home in the UK.
I spend my week reading, watching and thinking about how the United Kingdom is responding to China, and discussing and stress-testing those ideas with a number of people in and around Westminster and the City. Every week culminates with a sharp briefing note in your inbox on Sunday morning.
Please do get in touch if you think our briefing could benefit your business.
Sam Hogg
Founder